Saturday, January 24, 2009

RIM Baking Delicious BlackBerry StoreFront Pie

In anticipation of RIM's (RIMM) planned March 2009 opening of it's StoreFront applications marketplace (think iTunes App Store or Android Market) the Canadian smartphone manufacturer began accepting submissions to their developer site on January 19th. Early word is that StoreFront will be managed more loosely than carrier decks or the iTunes App Store -- with restrictions primarily being related to bandwidth usage. Additionally, all apps must support OTA download and purchase via PayPal. The good news for developers is that the revenue split is a generous 80/20 in favor of the developer! Some reports have expressed concern about the inherent lack of "application memory" space in current BlackBerry devices...but I'm sure our friends to the north are on this as their devices become more consumer and media focused.

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