Thursday, July 2, 2009

It's All Good?...Buongiorno CEO Says Economy Not Hurting Business

According to a detail-light Reuters interview this morning with Buongiorno (BNG) CEO Andrea Casalini, the Italian mobile giant had a "very good" 1st half 2009 and claims that the economy hasn't hurt business. Without providing any numbers, Casalini indicated that Buongiorno was performing in line with its plan and while it has the resources to make acquisitions it was going to focus in organic growth. I'm very interested to see the actual Q2 numbers. As I reported in early May their Q1 figures were down 15% from a year earlier...and I have to believe that their personalization heavy product line is becoming less and less relevant in a smartphone world. Moreover, I still can't find any indication that their big mobile social networking initiative Peoplesound is getting any meaningful popular traction (see graph below). But, we shall see...these guys are still a mobile entertainment powerhouse, with ~$450mil in 2008 revs (#4 on my revised Mobile Entertainment Top 20) and they do have significant mobile marketing and telco aggregation components to their business to offset potential content woes.

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