According to an AFP story Sony Ericsson is launching a new content service in it's retail locations in Singapore, Malaysia and Indonesia through PlayNow kiosks that will allow customers download movie, TV, music tracks and tones. Movie content is from Sony Pictures and includes library and current titles (released day and date with DVD). While the technology is interesting, I am very cynical about this type of content retailing mechanism for mobile devices. Consumers want the content available for purchase on the device and are not likely to plan a trip to their local SE store to get Quantum of Solace or the latest Rihanna ringer. As usual early adopters will give this service some initial love, but my guess is that it will be over within a year.