Update June '10: Enterprise Values of 21 Public Mobile Entertainment Cos Including Motricity

Updated Enterprise Values of 15 Public Mobile Entertainment Companies

What a difference a week makes. I'm already updating this spreadsheet with some new data. Here are some notable changes:

• Buongiorno posted Q1 2010 earnings
• Velti filed updated earnings with the SEC as part of their bid to go public on the NASDAQ (they're currently listed on LSE)... their numbers are pretty impressive (more on that soon)
• Mandalay Media, parent of Twistbox & AMV, changed its name to NeuMedia, Inc. & announced a notice of default related to a cash balance provision from a key creditor
• ROK Entertainment's stock is down over 50% today (guessing they'll be more news to follow). Btw - did y'all know the biggest shareholder in ROK is the DeJoria family, which controls the Paul Mitchell salon product empire? Always thought the guy in the ads was Paul Mitchell... but that's actually John Paul DeJoria (Mitchell was his founding partner). Anyhoo, probably hasn't been a great investment no matter how you cut & color it

Latest Enterprise Values of 15 Public Mobile Entertainment Companies

• Data for Velti & ROK Entertainment should be taken with a grain of salt, since they haven't released financials in recent quarters
• It looks like a couple of these companies should consider giving their cash back to the investors, and calling it a day. Some of them shouldn't be public at all (and are barely going concerns)
• I think the shining stars of this lot are the mobile games publishers Gameloft, GAMEVIL & Com2uS
• I look forward to adding Motricity into the mix, once (if?) they go public
• Let me know your thoughts on this and if there are any other public mobile entertainment companies I should be tracking

The Mobile Hotness | Latin America | Courtesy of Matt Garlick

The 2nd installment in Cabana Mobile's series The Mobile Hotness covers some of the latest buzz and trends in Latin America, and is provided courtesy of Matt Garlick, Director of Latin America for global mobile marketing and content technology company 2ergo. Matt is based in Buenos Aires.

• MEF Launches: The Mobile Entertainment Forum launches in Latin America with lead sponsors Playphone, Dada and 2ergo. Its first initiatives will be in Brazil, where the trade association will attempt to address challenges faced by content providers in terms of regulation, taxes, shortcode provisioning, etc.

• Plaza Widgets: América Móvil (194mil subs) launches Qualcomm's Plaza widgets platform to streamline the creation of highly customized, lightweight, connected mobile applications, and (one hopes) simplify monetization…an interesting play aimed at providing subscribers with rich (quasi mobile internet) experiences in predominantly feature phone markets.

• Android Devices: Motorola launched the Milestone with Personal in Argentina, Samsung and HTC launched Android handsets with TIM in Brazil, and HTC launched with Entel PCS in Chile…what will the iPhone vs. Android landscape look like a year from now in Latin America?

• Mobile Advertising: At the end of 2009 Amobee began rolling out mobile advertising services across Telefónica’s Latin American operators while América Móvil partnered with MyScreen to deliver full-screen ads

• Market Saturation: With 100% mobile penetration for Chile and Argentina in place, and Brazil predicted for 2010…carriers will be keen to better understand who their (pre-paid) users are and which pricing models and services help them retain or attract them as they begin to compete for the same customers.

• Mad QR COWdes: Leading Brazilian interactive marketing agency pontomobi is hoping to enhance consumer awareness about 2-D QR codes by tagging cows in this year's Sao Paulo CowParade (see video below)... which is one of the biggest street art events in the world.

Enterprise Values of 15 Public Mobile Entertainment Companies

Enterprise Values of 12 Public Mobile Entertainment Companies

Cabana Mobile Entertainment Top 20 by Revenue

Revenues are in US$ and are based on latest annual reports or industry estimates. The range of revenue on this list goes from a low of ~$50mil to a high of ~$550mil. Total revenue for the Top 20 is ~$4bil.

Please let me know if you think I'm missing a company or if you think I might have the order wrong.

2ergo Zips Up Its Wapfly

According to a story from Mobile Entertainment yesterday Manchester, UK based WAP and SMS platform powerhouse (and Cabana Mobile Entertainment Stock Index component) 2ergo Group Plc. (RGO) has further expanded their global footprint by acquiring Aussie mobile marketing firm Wapfly. This is similar to the way they expanded into the US & LatAm by acquiring US mobile pioneer Proteus back in 2006. Besides the geographical appeal Wapfly comes with some high profile clients (notably giant pubcaster Australian Broadcasting Corporation (ABC), Conde Nast & Motorola) and some capability in developing new platform applications...they recently deployed an ad-supported iPhone App for the ABC which had 50k downloads in 3weeks. No one seems to know what they paid (I'll keep digging).

With this acquisition, 2ergo, which generated ~$50mil in revenue & ~$5mil profit last year, is even better positioned to become a global leader in the deployment of scalable, enterprise grade, turnkey mobile solutions for brands seeking a meaningful mobile presence. Strangely this space is still primarily populated with small shops using either licensed or homegrown glue & duct tape platforms...catering to firms who don't know any better. But as brands get more sophisticated about mobile, as they want to run more innovative global campaigns and manage/monetize their traffic, they will realize the value of more robust platforms and migrate to the quality players in the space like 2ergo.

Are These The Top 20 Mobile Entertainment Companies By Revenue?

I think so...but I could be wrong. Who am I missing? Anyone on this list who shouldn't be there? Any issues with the order? I'll adjust and re-post based on feedback.

btw -- this list obviously includes mobile entertainment divisions of companies that are not exclusively involved in mobile or mobile entertainment. Also it does not include the mobile operators or divisions of traditional entertainment companies, such as the studios, networks & music companies.