Thursday, March 5, 2009

Telefónica Gets Emociónal With Player X

According a press release today, leading Spanish operator Telefónica Móviles (TEF) has become the 2nd European operator (after O2 UK) to deploy Player X Distribution's "100% Mobile" games store within a store product. The portal gives Telefónica's subscribers an additional mobile games retail venue in the existing "emoción" content channel. 100% Mobile features innovative community features, enhanced promotional opportunities, subscription options and "try before you buy" functionality. Player X CEO Tony Pearce said, "we are confident the new site will significantly drive consumption and ARPU as we have successfully done so with O2 UK.” If this proves out and Telefónica decides to expand the offering across its vast network of operators in Europe and LatAm, this could be a substantial opportunity for London-based Player X.

No comments:

Post a Comment