Merger/Acquisition:
- Hasbro (seems out of their comfort zone...though, they've embraced other tangential businesses, e.g. films)
- Activision Blizzard (not sure how this make sense after they dissolved Vivendi Games Mobile)
- EA Mobile (they're still trying to justify their $680mil Jamdat acquisition from 2005)
Industry Dynamics:
- Better devices & better app platforms are making the mobile games space attractive/lucrative again (perhaps, but there is more competition than ever & price erosion is squeezing margins)
Company Performance:
- The company has a bunch of high-profile licenses, including that for the highly anticipated "Transformers: Revenge of the Fallen", that will give it a competitive advantage (I know from experience, particularly in terms of movie licenses, there is no direct correlation between boxoffice & the success of a mobile game)
- The company has better positioned its production resources to create games for smartphone app store platforms (sure, them & everyone else...including top rivals EA & Gameloft)
So, here are my top 2 theories...for what they're worth:
- Penny stock speculators smell a little bit of quality here and are driving the price up...and if so it will crash and burn very quickly
- The company is about to be purchased by another major player in the mobile space who is not currently a player in games...I'm thinking someone like Zed, who has been on an acquisition binge recently.
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