Nokia calls it Mixed Reality Media. I've seen early versions of it demo'd on a handset and it is really cool shit, with huge commercial potential as a context specific advertising play. It's a shame they're promoting it with a Mentos ad featuring a uniquely tedious folk-esque music track (and I like folk). At least they picked an attractive model/actress...kinda like a younger, cuter Elizabeth Mitchell (and I like Elizabeth Mitchell)... dontchathink?
Tuesday, September 8, 2009
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