Sunday, February 8, 2009

Blogosphere Specularumorizing About Nokia App Store

According to this Techcrunch post citing sources, that cite other obscure Russian sources, there is some thought that Nokia (NOK) will announce a Symbian-based applications store for its devices at the 2009 Mobile World Congress (Feb 16-19) in Barcelona. This doesn't seem too far-fetched given their overall Ovi strategy which already includes a music store (launched in UK late 2007), N-Gage 2.0 (opened April 2008) and a planned movie store. Oh yeah, and the fact that some California outfit is said to be having success with something similar. If this is true, the success of the initiative will be, as it always is with Nokia, all about executing on the user interface, marketing and device integration. If they do launch this applications store it's critical that they find a slick way to integrate all the Ovi experiences so it makes sense to real human, consumer folks beyond the walls of the Powerpoint Palace in Espoo.

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