NBCU Grabs 11% of US Mobile Video

According to Wireless Week the recently released Nielsen Mobile Video Report (featuring lagging data) reveals that the NBC Universal television group's aggressive push into mobile video seems to be paying off. The net more than doubled its share from 5% to 11% of the total US mobile video viewing market during the first half of 2008. Nielsen attributes the growth in market share to a comprehensive channel offering and a large volume of content from premium shows. 60% of views came from smartphones.