Average Price Top 100 App = $3.16 +7.85% from my Jun 17 survey
Average Days in Store Top 100 App = 99
note: if you remove the outlier $69.99 MobileNavigator App, Avg Price = $2.48 (-15.36% from my Jun 17 survey)
Average Price Top 50 App = $1.95 (-25.86% from my Jun 17 survey)
Average Days in Store Top 50 App = 91
Average Price Top 25 App = $1.47 (not covered in my Jun 17 survey)
Average Days in Store Top 25 App = 76
Average Price Top 10 App = $1.09 (-57.39% from my Jun 17 survey)
Average Days in Store Top 10 App = 47
Clearly price erosion is alive and well on the platform...and it's becoming more acute amongst top performing Apps. As I was running through the numbers I was struck by the fact that there currently isn't one established mobile games publisher with a title in the Top 10! Of this group PopCap has the highest ranked title with "Bejeweled 2" at #14. This motivated me to create a new spreadsheet highlighting how these guys are stacking up in the Top 100 today...
EA Mobile is clearly the most on top of its game (punny) right now vis-a-vis the major publishers on the App Store...with Gameloft & D'Choc in hot pursuit. Glu Mobile = MIA.
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