Monday, July 27, 2009

Pre-mature Price Drop Causes A Tempest In A Teapot

It turns out that the $99 Palm Pre pricing at Best Buy, that was getting buzzed about all weekend, was the result of an error in a print advertisement according the VentureBeat and WSJ's Digits Blog. Perhaps the most notable thing about this mishap (the price was supposed to be $199) is that it didn't create a run on stores for the device. Sales nationwide over the weekend were pretty decent...but no one was reporting lines around the block. It'll be interesting to see how Palm, Best Buy & Sprint approach pricing on the device going forward (my guess, $99 is the price in no time). Two things are clear, the Pre has a lukewarm hype-profile more like BlackBerry than iPhone, and more importantly, Best Buy's response to this incident demonstrates that their ads regularly feature major pricing I'm keeping my eyes peeled for a sweet $399 Samsung 55" LED.

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