Friday, July 17, 2009

US Success Wiki For Nokia

Inspired by the excellent piece in Wired on Monday entitled 7 Reasons Nokia Phones Get No Love in U.S. I've decided to start a US Success Wiki for the Finnish handset maker. I invite you all to add to it via comments to this post or by sending me a private email. I'll repost with modifications & additions based on your contributions. Here are my initial thoughts:
  • Make Nokia an aspirational brand by exclusively marketing & selling premium, cutting edge handsets, like N-Series & E-Series devices & specialty phones like the 5800 XpressMusic. Nokia needs to create the perception that it's the BMW or Mercedes of mobile phones. That low-end crap on T-Mo is doing nothing to help the company's reputation.
  • Nokia needs to get over its long-standing pissing match with the US carriers & do deals with all of them in the interest of getting devices subsidized down to prices people can afford & sold in places where people actually buy handsets.
  • All Nokia devices need to be available on CDMA carriers.
  • The super-convoluted & non-intuitive UI (that only an engineer could love...& US consumers hate) on Nokia phones needs to be overhauled. Just because a device can do ten thousand things doesn't mean it has look like it (think...not Microsoft).
  • Make sure Ovi is technologically brilliant (no one is saying that right now), provides users with a compelling shopping experience & is chock full of cool, reasonably priced, apps...and then promote the crap out of it (using some of that money the company is currently wasting on stadium naming rights & motocross sponsorships).

No comments:

Post a Comment